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Hit Subscribe Podcast

The branding process behind the Hit Subscribe podcast started out a bit tricky since a name for the podcast had not been chosen yet. To get a feel of where we were going to go with it, I had all the stakeholders do some branding exercises. I gathered the results of the exercises and formed …

State of Physical Subscriptions Industry Report

This industry report was a collection of data from our customers and how the industry is changing, where it’s thriving, and where it will continue to go. It was to be branded as a professional piece and purely data focused, no sales tactics to it. We didn’t even gate the content. The site was made …

ReCharge Payments – Virtual Growth Retreat

At a remote-first company, typically retreats are in-person. But because of COVID-19, all retreats that year were to be virtual. This retreat in particular was very fun to brand because it was decided that it would be 90s theme. I made a 90s-esque computer on a tie-dye tshirt, a powerpoint template that was themed like …

ChargeX 2020

Initially this event was planned for in person, until about June of 2020 when it was switched to a virtual event. Process Other concepts that weren’t chosen: Website Animation Not only did the header image have animation, but as you scroll down the page, the small shapes around the site would bounce/rotate once. The footer …

ReCharge Payments – Logo and Font refresh

There were some issues with the old ReCharge logo that needed to be addressed, such as:– Inconsistent line thickness and illegible details in the mark– Uneven font weight in the logotype– The logotype itself Some simple changes to the logo were needed and executed to refresh the logo without making it look completely different or …

Grow.com Logo refresh

The goal with this project was to bring in a more bolder logo to go with a bolder brand. The current logo at the time (lower right corner) went well with the thin fonts and line-width style, which was being phased out. The very first Grow.com logo (lower left corner) was a good example of …