The goal with this project was to bring in a more bolder logo to go with a bolder brand. The current logo at the time (lower right corner) went well with the thin fonts and line-width style, which was being phased out. The very first Grow.com logo (lower left corner) was a good example of a bold style, but it didn’t translate well to different mediums.
I took the “old” logo and the then current logo and made a new, bolder logo using negative space for the waves instead of thin lines.
